I like a little innuendo as much as anyone else.  Actually, I probably love phallic jokes more than most people, considering a sense of humor is requisite for working at MANHUNT. Nonetheless, I find the latest Levis marketing campaign down right creepy!   

At unbuttonyourbeast.com you can design an e-card that features a grotesque creature popping out of the fly of 501 ‘Live Unbuttoned’ Levis. Choose from a sinister-looking worm, meatball sub, or freaky sock puppet to deliver a pre-made message or you can dial a hotline to record your own message. 

I’m all for helping you unbutton your jeans, but if you pull a meatball sub out of there, I’m not sticking around to see if there’s a diet Coke coming out your butt.

- Wilbur