Random Question: Gay-Targeted Advertising Edition
Question! Are you more likely to support a brand if they release an ad targeting or showing support for the LGBT community? With new man-on-man ads from the Gap and Ray-Ban, as well as the JC Penney lesbian mother “controversy”, we felt like this would be an interesting topic of discussion for a Friday morning (or whenever you’re reading this).
In our opinion, it’s all about context. You can’t just slap a rainbow on something and make us want to buy it. What are your thoughts on this matter? In other words, we’re going to stop talking, because we’re actually more interested in hearing what YOU have to say.
Click through to see more gay marketing campaigns: