Sandé’s latest single “Clown” is a perfect example of what I mean. It’s a straight-up ballad, the kind we haven’t really heard on the radio since the ’90s. Though her vocals cut right to the heart, it’s not exactly “catchy” in a way we’ve become accustomed to.
“It’s about how I felt when I was trying to get signed,” Sandé explains. “I was going for all these meetings and people were looking at me like ‘What do we do with you’? It’s about not allowing yourself to be judged by others or to be taken for an idiot.”
A great message, for sure! But maybe that’s not what people are looking for?