For you youngins’ who aren’t in the know – Diet Coke hit upon the perfect formula to sell their soda in the early 90s. Exploit a shirtless dude. Model Lucky Vanous was the dude causing panties (and I’m sure more than a few jockstraps) to perspire playing the bare-chested construction worker in a series of ads for Diet Coke. Well, Coca-Cola regained their senses and are using a hot dude again! Andrew Cooper is his name, and taking his short off to sell aspartame is his game. Check out more pics of Andrew and the video. Hot or not?
p.s. They’re only showing the video in Europe so far. They need to export this kind of thing.