Prior to today, we had never heard of Geovanny underwear. And then we saw their promotional images. Following in the footsteps of aussieBum, Rufskin and Freshpair, the brand has recognized the ultimate rule for selling undies to gay men. All you need to do is get a bunch of muscular men, oil down their bodies and force them to strike a pose in your product.
They even manage to take their campaign to the next level, focusing on briefs which accentuate your peen outline. This provides us with a nice view of each individual model’s package, and we can easily visualize the size of their dicks. In some cases, we can even imagine how they’d taste in our mouths…
Oh, and then there’s the gratuitous butt shot! Shots of this nature let you know, “We also sell jockstraps!” They also allow you to fantasize about spreading the model’s cheeks and ramming your dick into his tight hole. Not that sex sells or anything.
Hopefully, you enjoyed this brief marketing lesson. In an ideal world, this post would inspire a few college boys to drop “Underwear Sales 101” in exchange for “Sucking My Cock 101”. Or I guess you could just take up something useful like… um, philosophy?
– Dewitt
To check out more hot models in Geovanny underwear, follow the JUMP:
(via PARISIANBOYS)
Something slightly incongruous in modeling
(very nicely) underwear… with rosary beads around the neck, and a bare-assed hottie crawling up the leg!
Lets talk about a lesson in Adobe Photoshop? haha
more ass shots
Geeese…I agree about the Photoshopping. A little is OK…but to completely blot out the face except for your nose, eyes & mouth is a little strange.
I ready to buy some now!
LOL @ CQ … pretty much sums it up!
The underwear look stupid, and so do the fags wearing it.
@ Nonya: Thank You. It’s annoying when underwear companies come up with some useless designs, followed by nasty colors and those guys can’t even post and @CQ: way too much Photoshop:)
When they referred to the models as oil paintings, I had no clue they’d actually look like, well, paintings. Photo*realistic* is what we’re aiming for, boys.
hahaha, those are some nicely sprayed on abs in the 2nd pic after the jump…
Geovanny was in New Orleans hawking their stuff during Southern Decadence, just as they were last year.
Underwear and gay men is a funny thing. Men are such visual creatures and, as a group, so preoccupied with status and pecking order. You only need to show stuff like this for so long before the association between “chisled bodies”, “social status” and “fashion underwear” becomes hammered into the viewer’s brain somewhere.
It apparently works.
In 2006, it was relatively rare to see gay men sporting only underwear at street fairs and social events. In 2010, I saw more guys in their shorts (by far) than I had ever seen at both Chicago’s Market Days and New Orleans’ Southern Decadence.
If only the great majority of this “fashion underwear” wasn’t so ugly and unflattering.
I’ll just stick to my Fruit of the Loom!!!!
i wouldnt be caught dead wearing those ill stick to fruit of the loom calvin klein and aussiebum
As a connoisseur of fine male asses ( all though these undies look very uncomfortable ) I am simply drooling over the last pix with anticipation of the treasure that lays awaiting between those GORGEOUS cheeks. & BTW will all the photo shop FAGGOTS please SHUT THE FUCK UP ” ENOUGH !!!
With reference to the first post, yes, the rosary beads (or is it just a crucifix? We in England have not been accustomed to these things since Henry VIII told the Vatican where to go) just look inappropriate.
Bet that upsets a few people….
The dick outlines are interesting but the design and colours are crap and the whole thing just looks greasy.
Gees, so many negative comments, Nonya & Fitguy get alife and BTW, insulting terms such as you use Nonya only show what a small minded bigot that you are. Underwear is just a pair of briefs. Any handsome guy with agood body showing them off adds to the cash register ringing a lot more. Feel sad for bigots, they have no life.
yeah that last shot is amazing lol
yup those were my two cents lol
You forgot to mention the importance of airbrushing/photoshopping to enhance the musculature of the models and outline of the penis. It’s cheaper than taking the time to light the shots properly.
Wow…whoever did the photoshop on these images has no idea what they’re doing. They look fake as hell…
The guy in the middle of the first pic looks like he would rather do his taxes…otherwise boring, nothing new!
BlackJackHammer: Isn’t it amazing that when you tell the “photoshop queens” to shut up, they just continue on? Do you think they read other people’s posts, or do you think that they feel they are the one and only to have ever said it…….. READ PEOPLE! AND PLEASE shut up!!!! So you can identify photoshopping.. WHO THE HECK CARES?!?!?!? Geez! You make me sick!
Denis, I don’t feel sad for them. They are too stupid to get any sympathy from me.
The models are attractive enough. I’m sure they’re hot guys even without the photoshop enhancement.
But the underwear …
It’s cheesy and ugly as heck.
You could take the same guys, put them in less ostentatious, more basic underwear from CK or even Hanes and — I contend — they would look hotter.
Speaking of arbitrary college courses, apparently Florida has one dedicated to Starcraft 2.
And on the subject of the pictures, aside from that white half-circle basically saying “look at my cock”…I can dig this underwear…Ginch Gonch still holds my heart though.
I find it hard to buy underwear that the models are so obviously uncomfortable wearing. I mean, if they’re going to “touch up” the pictures so obviously, couldn’t you at least put a smile on their faces?
As one of the models in the photographs.. These comments are fun for me… So much fun!!! And great undroos!! Love that Geovanny <3
Thanks for the plug Man Hunt 🙂 GL
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