The Quebec Coalition Against AIDS is using some innovative ads to reach gay men with a new campaign that focuses on goods that gay men supposedly care about, other than cock and balls that is. Some have taken offense to the ads however, claiming they stereotype gay men as materialistic and shallow.
The Coalition says, "The campaign focuses on objects highly appreciated by homosexuals, using evocative symbols to offer the target audience a different take on the issue." I guess if you don't own (or highly appreciate) a tiny chihuahua or Mini Cooper, you aren't a real gay man.
So what do you say? Are the ads effective and innovative, or offensive and stereotypical?
– Andy
For the other ad, follow the JUMP:
How about Prada sneakers? LOL. I don’t particularly like the dog or the car.
Ehhh, everyone needs to enjoy some tongue in cheek advertising every now and then. The straights have been subject to it for years.
the dog is fine… the car is pointless.
I’m neither a fan of Chihuahuas or Mini Coopers, but I get the idea of what they are doing with the ad campaign. People choose to get their undies bunched up in bad places for no reason. Take the joke and move on, It’s not meant to stereotype Gays, it’s merely symbolic that some people care about their pets or cars or what-have-you. It could have been a pit-bull/child/chevy suburban/stack of cash and SOMEONE would have been upset by it. I think we need to stop being so sensitive about things less than important.
Any effort to fight aids is a good effort!
Nothing controversial about it…though I would suspect some PETA activist will invoke that one wild hair and protest the shrink-wrapped chihuahua. Very creative, and very tongue-in-cheek. If we can dish out politically incorrect banter, we sure as hell should be willing to take it.
I would’ve picked a Jack Russell terrier over that yelping ankle-biter.
There’s still an AIDS crisis?
The only thing I find offensive is the fact that here we are, in 2009, and people are still being wreckless about spreading a very preventable disease! So if this is a new approach to get people to think before they act, I say bravo!
Personally, I love being reduced to a cultural stereotype.